How should I use Simply White^® toothpaste?

To use:

• Open flip-top cap
• For best results, squeeze tube slowly to produce equal amounts of paste and gel
• If product dispenses unevenly, squeeze until both sides come out equally
• When storing, keep tube standing up with cap tightly shut

How do I get the maximum benefits from Simply White^® toothpaste?

Simply White toothpaste is an everyday toothpaste which delivers whitening benefits for dramatically whiter teeth. Brush your teeth with Simply White^® toothpaste for two minutes, twice a day, for two weeks. In just two weeks, Simply White^® toothpaste will make your teeth visibly whiter. You should continue using Simply White^® toothpaste regularly to help prevent new stains and maintain that brilliant smile.

What makes Simply White^® toothpaste unique vs. ordinary whitening toothpastes?

Whitening toothpastes remove surface stains through abrasion. Simply White^® toothpaste works in three ways. It whitens by removing extrinsic (surface) and intrinsic (deep) stains, as well as protects your teeth from stain build-up.

What is the patented Whitening Accelerator System?

Simply White^® toothpaste contains a unique patented whitening accelerator system, MPPH. As you brush, this patented whitening accelerator system combines with the whitening gel to remove deep stains for a healthy white smile.

Why does Simply White^® toothpaste work?

Simply White^® toothpaste uses a breakthrough dual-chamber tube, which keeps the peroxide separate and active until you brush your teeth.

What is the whitening ingredient in Simply White^® toothpaste?

Simply White^® toothpaste works in three ways to provide whitening benefits. The whitening accelerator combines with the hydrogen peroxide to remove the intrinsic (deep) stains. Peroxide is the same ingredient dentists use for whitening. The high cleaning silica remove surface stains and the tartar control salts helps prevent the build up of tartar.

How quickly will I see results with Simply White^® toothpaste?

We tested Simply White^® toothpaste with consumers. On average, they noticed an improvement in their teeth’s whiteness in only five to six days. For optimal whitening, we recommend that consumer follow the “2-2-2 concept” and use Simply White^® toothpaste for two minutes, twice a day for noticeable results in as little as two weeks.

How long do the whitening effects last?

In two weeks, Simply White^® toothpaste will make your teeth visibly whiter. Using it every day will help maintain that brilliant smile, which people will notice.

Is Simply White^® toothpaste safe on tooth enamel?

Simply White^® toothpaste is safe on your tooth enamel, when used as directed. Similar to other peroxide-based products, Simply White^® toothpaste may cause some tooth sensitivity, which will go away after discontinuing use.

Can I use Simply White^® toothpaste everyday?

Of course! Simply White^®toothpaste is safe for continued use, and great for maintaining your teeth’s whiteness.

Can I replace my current toothpaste with Simply White^® toothpaste?

Yes! Like other Colgate^® toothpastes, Simply White^® toothpaste provides cavity and tartar control protection.

Does Simply White^® toothpaste have multiple flavors?

Simply White^® toothpaste comes in two enticing flavors: Spearmint and Sparkling Mint^®

Can children use Simply White^® toothpaste?

Yes. As with any other toothpaste, children 2-6 years old should use a pea-sized amount and should brush under the supervision of an adult. For children under 2 years old, please consult a dentist or physician.

Are there any side effects from using Simply White^® toothpaste?

Similar to other peroxide-based products, Simply White^® toothpaste may cause some tooth sensitivity which will go away after discontinuing use.

Will Simply White^® toothpaste cause any sensitivity?

Similar to other peroxide-based products, Simply White^® toothpaste may cause some tooth sensitivity, which will go away after discontinuing use.

How long will a tube of Simply White^® toothpaste last?

One tube will last a person at least four weeks, when used as directed.

How does this product differ from the Simply White^® I used to use in the Red Box?

This is the same great Simply White^® toothpaste that you love, but with a new fresh look.

How does the Money Back Guarantee work?

If not satisfied with the results, return proof of purchase from box and original cash register receipt along with the reason for dissatisfaction within 60 days for a full refund to:

Colgate-Palmolive Company
Consumer Affairs
Simply White Toothpaste MBG
300 Park Avenue
New York, NY 10022
One refund per person per six-month period.